Playtech Expands Partnership with Banijay Brands, Bringing ‘Million Dollar Drop’ to the US
Playtech, a leading player in gambling technology, has further strengthened its partnership with Banijay Brands, a subsidiary of the global content conglomerate Banijay. They have secured exclusive rights to utilize the “Million Dollar Drop” brand in the United States, and they’ve extended their licensing agreement for the “Deal or No Deal” bingo game for another five years.
Playtech Live is set to launch live game shows featuring million-dollar drops for American players. They will continue to offer the “Deal or No Deal” bingo game for another five-year period.
This agreement is part of Playtech’s strategy to develop the most thrilling games for players. It follows the recent opening of two luxurious live casino venues, one in Michigan and another in New Jersey.
The “Million Dollar Drop” live show is among the most popular games offered by Playtech Live. It’s a captivating and entertaining game that leverages a well-known and beloved brand.
Playtech will be utilizing the “Money Drop” brand within its existing Playtech Bingo market, part of its bingo vertical, in the months to come.
Playtech has obtained the exclusive rights to the “Deal or No Deal Bingo” brand for a five-year period. As one of the most successful game show formats of the 21st century, “Deal or No Deal” has been a major success as a bingo brand, and Playtech’s exclusive “Deal or No Deal” bingo room has been among the company’s most popular.
Sasha Uman, Director of Live Business Development at Playtech, stated: “Playtech Live’s strategy and growth in the US is focused on providing the highest quality live gaming experience, and through our partnership with Banijay, we will be introducing the most engaging and innovative products, technology, and brands to new markets and audiences.”
“The ‘Money Drop’ live game provides an exceptional gaming experience, and we are eager to introduce the localized ‘Million Dollar Drop’ brand to our audience in the US and solidify our position as a global leader in live gaming entertainment.”
Angus Nisbet, Managing Director of Playtech Digital Bingo, remarked: “We are pleased to renew our long-standing and successful partnership with Banijay.”
“‘Deal or No Deal’ bingo has consistently been one of our top-performing bingo rooms, and we are thrilled to continue to deliver truly iconic and entertaining gaming experiences for our partners and their customers.”
Lex Scott, the Head of Gaming and Wagering Commerce at Banijay Brands, stated: “Deal or No Deal” and “Cash Drop” are well-known programs with a large following, and we are thrilled to witness these brands expand into new territories. We are delighted to collaborate with Playtech, a leading company in the sector, who are ideally suited to introduce “Cash Drop” to the American market.
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