Catena Media Reviews European Operations for Potential Restructuring and Global Expansion

A top online gaming affiliate, Catena Media, is conducting a comprehensive evaluation of its European operations. This decision follows an earlier May assessment that explored the potential sale of assets such as their financial trading unit and the AskGamblers platform.

The firm is now broadening its scope, seeking to optimize its European presence in online sports wagering and casino partnerships. They aim to achieve annual cost reductions of at least €5 million (equivalent to $5.1 million USD).

Catena recognizes that its European business has encountered obstacles in recent times. These difficulties arise from regulatory changes in major markets including the UK, Sweden, Germany, and the Netherlands. Furthermore, wider industry patterns, especially in the internet casino sector, have also affected their European prospects.

Consequently, Catena seeks to enhance operational efficiency and liberate resources. This will enable them to prioritize expansion opportunities in areas like North America, Latin America, and the Asia-Pacific region, where the online gaming market is flourishing.

Fundamentally, Catena Media’s expanded strategic review intends to identify the most advantageous framework for its European business, enabling the group to concentrate on more lucrative endeavors in other global regions.

We are refocusing our efforts to truly leverage the flourishing markets within North America, Asia, and Latin America. This calculated maneuver will free up certain assets and ultimately yield the greatest return for our organization and its investors.”

Catena has initiated discussions with its UK and Malta-based staff regarding possible consequences and intends to reach a conclusive resolution by late September.