Betsson Secures Title Sponsorship of the Greek Cup Until 2026

Betsson has secured a sponsorship agreement to become the title sponsor of the Greek Cup. This long-term partnership between Betsson and the Hellenic Football Federation (HFF) means the competition will be formally recognized as the Betsson Greek Cup from 2023 to 2026.

This collaboration demonstrates Betsson’s continued dedication to backing Greek athletics, especially significant as the company commemorates its 60th year. Ronni Hartvig, Chief Commercial Officer of Betsson Group, conveyed his excitement, emphasizing the commitment of the Betsson Greece staff.

Similarly, Panagiotis Baltakos, President of the HFF, stressed the advantages of this three-year contract. He enthusiastically welcomed Betsson as a robust ally, one that will help enhance the prestige of the Greek Cup. This joint effort promises a productive association that will benefit both the institution and the tournament itself.

This collaboration underscores our commitment to enhancing the HFF tournament, similar to the storied and esteemed trophy contests that offer a stage for all competing squads to display their talents.

This agreement marks a forward-thinking move for wagering sponsorships within athletics. It comes on the heels of Virgin Bet’s latest declaration of backing for this month’s Cheltenham December Gold Cup and their prior sponsorship extension for this year’s Ayr Gold Cup Festival.