Betsson Group Enters Argentine Online Gambling Market with Casino de Victoria Partnership

A prominent online gaming company, Betsson Group, has partnered with Grupo Mautone’s Casino de Victoria. This collaboration allows them entry into the vibrant online gambling market of Buenos Aires, both within the city and the surrounding province. This strategic move significantly benefits Betsson, bolstering their already substantial footprint in the Latin American market.

Although online gambling is still emerging in this area, the fusion of Betsson’s digital proficiency and Casino de Victoria’s extensive local market knowledge forms a potent alliance poised to leverage this developing prospect.

Betsson CEO, Pontus Lindwall, conveyed his enthusiasm, remarking, “Entering the Argentinian market represents a thrilling new phase in our Latin American expedition, solidifying our standing as a leading force.” He highlighted the region’s strategic significance, adding, “Latin America is a crucial market for us, where we’ve witnessed exceptional outcomes, and we hold optimistic expectations for Argentina.”

Two platforms, one serving the city and the other the province, provide a comprehensive range of wagering choices, encompassing pre-game and in-play sports betting, a diverse catalog of online slot machines, traditional table games, and even equestrian wagering. All these offerings are currently accessible to players.

Betsson is significantly increasing its footprint in South America. They recently secured agreements to back two prominent football tournaments in Brazil: the Campeonato Gaúcho and Campeonato Pernambucano. This builds upon their current collaboration with Colo-Colo, Chile’s most accomplished football team, which commenced in early 2022. With their focus now on Argentina, Betsson is clearly utilizing the influence of football to make a strong push into the Latin American market.