Svenska Spel CEO Lennart Käll to Step Down After Seven Years

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Following almost seven years at the helm of the Scandinavian gaming powerhouse, Svenska Spel Chief Executive Lennart Käll will be vacating his post.

Käll, who assumed the role in 2011, pointed to the accomplishment of all predetermined objectives and the imminent rollout of a fresh gaming licensing framework as justifications for his exit. These targets encompassed “cementing Svenska Spel as a gaming provider prioritizing responsibility and bolstering its market standing as an experience-driven entity with enticing gaming propositions.”

The Swedish administration has outlined a schedule for the debut of its recently licensed gaming sector, with anticipated submission of new regulations to the Swedish Parliament in June and enactment by January 1, 2019.

Commenting on his departure, Käll stated: “Svenska Spel is on the verge of a restructured gaming market and an entirely novel competitive landscape. The company is currently undergoing organizational adjustments to align with the new gaming market, a process progressing as planned. We are adequately equipped and eager to engage in competition on a level playing field.” He further noted that this presents “an opportune moment for a fresh CEO to steer and further cultivate Svenska Spel.”

Käll will maintain his position until the summer months while the quest for his successor is conducted. Erik Strand, Chairman of the Board of Directors for Svenska Spel, affirmed that the recruitment process for a replacement has been initiated.

Patrik Strand conveyed his appreciation to the outgoing chief executive, Lennart Käll, remarking, “We are deeply indebted for Lennart’s extraordinary guidance throughout the preceding seven years. As the nation’s gaming enterprise, Svenska Spel stands well-equipped for the approaching industry restructuring at the year’s conclusion.”

For those not acquainted, Svenska Spel originated in 1997 through the amalgamation of two government-owned corporations. Based in Visby, Sweden, they maintain a substantial footprint nationwide, connecting with patrons via numerous retail outlets, dining establishments, and digital platforms.

Käll similarly expressed his sentiments, stating, “I harbor immense pride in what we, the collective Svenska Spel team, have accomplished during my tenure as CEO. We’ve executed our directive and demonstrated that a gaming corporation can harmonize accountability with expansion. Svenska Spel is poised to embrace the future of gaming within this transformed environment.”

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