Ballys Hits a Home Run: Becomes Official Sports Wagering Partner of the New York Yankees

The Ballys Corporation has joined forces with the renowned New York Yankees. This collaboration is a major coup for Bally’s, establishing them as the official sports wagering associate of the team. It marks their inaugural significant sports franchise partnership in New York, a notable achievement since becoming an authorized sports wagering provider in the state in July 2022.

This agreement grants Bally’s the right to utilize the Yankees’ celebrated emblem and branding in their promotional endeavors. Consider it a grand slam for enhancing their brand visibility! Their commitment extends beyond wagering. Bally’s is fully invested: Monkey Knife Fight (a member of the Bally’s family) assumes the role of the official daily fantasy sports associate, Bally’s Casino becomes the official iGaming associate, and Bally Play takes on the mantle of the official complimentary gaming associate. Even Bally’s Atlantic City Hotel is joining the fray as an official associate.

“We are delighted to collaborate with Bally’s,” remarked Michael J. Tusiani, the Yankees’ Senior Vice President of Partnerships. “The presence of their brand at Yankee Stadium and their engagement with our fans directly will significantly benefit their sports wagering enterprise here in New York.”

What implications does this hold for spectators at the stadium? Prepare to encounter Bally’s throughout – on the massive LED displays scattered around the stadium, even gracing the outfield wall and the legendary centerfield scoreboard. Their advertisements will also be prominently featured on the high-definition video boards during the game.

Ballys Interactive North America’s Chief Operating Officer, Adi Dhandhania, stressed the importance of the collaboration with the Yankees, underscoring its capacity to deliver substantial visibility for Bally Bet and Bally’s other offerings within the New York region. He commended the Yankees’ storied legacy and worldwide renown, suggesting that the alliance would be advantageous for both parties. This news comes on the heels of the conclusion of Bally’s adjusted “Dutch auction” tender offer on July 22nd.